Platform

Set the rules. Let the platform run.

Build automation rules with triggers, conditions, and actions — for conversations, cases, and SLAs. No code, full control.

AutomationRules
Routing rules3 active
If channel = emailroute to Billing
If sentiment < 0.3escalate to human
If customer = VIPpriority queue
+ Add rule
Rule builder

If this, then that — and more

Twenty-plus trigger types, if/else branching, and over forty actions — from assignments and auto-replies to webhooks and Slack notifications. The visual multi-step editor keeps complex workflows readable as your automation library grows.

AutomationRules
Routing rules2 active
If channel = emailroute to Billing
If sentiment < 0.3escalate to human
If customer = VIPpriority queue
Live

Never miss a deadline

Define response and resolution targets by priority and channel — with automatic compliance tracking, business hours pausing, and escalation alerts when deadlines are at risk. Different teams get different SLA policies, because billing and technical support don't run the same playbook.

SLATime to breach
Billing · #812Finance
4h 12m
Order · #4471Support
0h 38m
Tech · #907Engineering
2h 05m
Rule · escalate before breachWhen < 15m to breach → reassign + reset target
Fired
0 breaches this week

Track work that takes time

For issues that span days — disputes, returns, onboarding — cases give you custom stages, Kanban tracking, and due date aging indicators. Each case supports forms, file uploads, e-signatures, and links bidirectionally to conversations for a complete audit trail.

Cases6-day case
Return · RMA-2231Vendor replacement dispatch
Waiting on vendor
Reminder sent · day 3
Open
Waiting on vendor
Resolved
D1
D2
D3
D4
D5
D6
Day 6 · on track

Time-aware automation

Business hours by team, channel, and timezone — with automatic routing changes, custom auto-replies when you're closed, and SLA timers that pause so your team isn't penalized for being human. After-hours conversations reach the right queue or AI agent automatically.

Business hoursSupport team
17:59Open
New chatsDay team
Auto-replyOff
“Thanks — we’re closed for the day. We’ll reply first thing at 08:00.”
After-hours flow live
How it connects

Automation rules act on Conversations, trigger from AI Agent events, enforce SLA policies tracked in Analytics, and manage Cases. They're the connective tissue of the platform.

Automation — FAQ

Set the rules, let the platform run.

See Atender in action

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